Netflix has reversed its controversial decision to split its company in two after customer concerns made company officials think twice about the decision. (Read about the reversal here).
Reed Hastings, the company’s CEO announced the decision in a blog post Monday morning, saying:
“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.This means no change: one website, one account, one password… in other words, no Qwikster.”
Though all the changes and announcements have made some customers frustrated with the company, I think Netflix should be applauded for listening to customer concerns. Too many companies just trudge ahead without regard for their consumers. But this time, they were listening.
And there’s evidence that people are very satisfied with Hastings’ customer-driven decision: company stock was up $11.24, or 9.6 percent, to $128.45 in premarket trading this morning.
